Playbooks
Concrete, actionable approaches for working with Champion and New Hire signals, written from real GTM practice, not generic tips.
Re-engaging former champions at target accounts
How to turn a champion job change into a first conversation, without coming across as pushy.
View play →Using champion departures at existing accounts as an early warning signal
When your main point of contact leaves a customer, it's one of the strongest churn signals there is. Here's how to respond.
View play →Reaching new executives in their first 90 days
The window in which new decision-makers are most likely to evaluate new vendors is short. Here's how to use it.
View play →Protecting open opportunities through executive changes
A new decision-maker during an active opportunity is both a risk and an opportunity. Here's how to protect the deal.
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